Brand Identity Design and Strategy

We deliver brand identity design that gives organisations clarity, focus and market confidence.

Every successful brand identity begins with positioning. We define who you are, what you stand for and how you should be perceived – creating a clear strategic foundation before translating this into distinctive, flexible visual identity systems designed to scale. From logo design and typography through to colour systems, graphic language and tone of voice, we create brand identity design that supports consistency across digital platforms, packaging, campaigns and physical environments.

Brand Identity Design and Strategy
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Brand identity for a national UK charity.

Ivison Trust

Brand identity for a leading early years education specialist.

Early Excellence

Property branding, name for property business, property marketing agency, brand positioning, brand identity, brand naming, logo design, brand logo, branding and digital Agency, Design Project
Property branding, name for property business, property marketing agency, brand positioning, brand identity, brand naming, logo design, brand logo, branding and digital Agency, Design Project 1
Property branding, name for property business, property marketing agency, brand positioning, brand identity, brand naming, logo design, brand logo, branding and digital Agency, Design Project 2

Brand identity for an award-winning property development.

York Street Studios

Property marketing, property development branding, property website design, web development by branding and digital agency, Design Project

Reimagining property investment

Groundrent Fund

Adding value and building equity

P+HS Architects

DESIGN PROJECT Brand Design consultancy Leeds Creative marketing Leeds Marketing Agency Leeds Brand Design Consultants Leeds Brand Strategy Leeds Design Studio Leeds Creative Marketing Leeds Creative Branding Agency Yorkshire 13
DESIGN PROJECT Brand Design consultancy Leeds Creative marketing Leeds Marketing Agency Leeds Brand Design Consultants Leeds Brand Strategy Leeds Design Studio Leeds Creative Marketing Leeds Creative Branding Agency Yorkshire 14
DESIGN PROJECT Brand Design consultancy Leeds Creative marketing Leeds Marketing Agency Leeds Brand Design Consultants Leeds Brand Strategy Leeds Design Studio Leeds Creative Marketing Leeds Creative Branding Agency Yorkshire 15
DESIGN PROJECT Brand Design consultancy Leeds Creative marketing Leeds Marketing Agency Leeds Brand Design Consultants Leeds Brand Strategy Leeds Design Studio Leeds Creative Marketing Leeds Creative Branding Agency Yorkshire 16

Brand identity for a UK-based commercial interior specialist.

Corporate Workspace

Brand identity design for new and established brands

We work with organisations at different stages – defining new brands from the ground up or refreshing and strengthening existing brand identities through repositioning, identity refinement and brand evolution.
Our approach ensures brand identity design is not purely aesthetic. It is structured, scalable and built to support long-term growth, alignment and commercial clarity.

A strategic approach to brand identity design

Brand identity design is not just about how a brand looks – it is about how it works. We help start-ups, growing businesses and established organisations clarify their positioning and strengthen their brand identity. This may involve a full rebrand, an identity refresh or the careful evolution of an existing system to ensure greater clarity and consistency.

By combining strategy with considered design, we create brand identities that are distinctive, coherent and structured for application across websites, packaging, marketing campaigns and brand environments.

Our brand identity and strategy services include:
  • Brand positioning and strategic definition.
  • Visual identity design systems built to scale.
  • Logo development and refinement.
  • Colour, typography and graphic language.
  • Tone of voice and verbal identity.
  • Brand architecture to define structure and relationships.
  • Brand guidelines to ensure clarity, consistency and control.
  • Brand naming and identity development.
Interested in brand identity design and strategy?

If you are exploring a new brand identity, refreshing an existing brand or refining your brand positioning, we’d love to talk.