Design Project Branding Identity Packaging Interior Architecture Logo

Inside-out brand rethinking

Client:
Corporate Workspace

Spatial transformation was the central theme of our rebrand strategy for interior design and fit-out consultancy, Corporate Workspace.

The ‘Co-Wo’ identity we developed enabled the marque to be reproduced using different tactile materials and techniques across their communications. Our repositioning of the brand resulted in strengthening their market presence and association with their prestigious manufacturing partners which include Herman Miller, Knoll and Vitra.

Scope:
Strategy, Identity, Literature, Packaging, Signage

Design Project Branding Identity Packaging Interior Architecture Herman Chair Cover
Design Project Branding Identity Packaging Interior Architecture Herman Chair Cover Label
Design Project Branding Identity Packaging Interior Architecture Signage
Design Project Branding Identity Packaging Interior Architecture Showroom Products
Design Project Branding Identity Packaging Interior Architecture Transparent Invitation
Design Project Identity Brand Branding Logo Promotional Poster Interior Contemporary Furniture
Design Project Branding Identity Packaging Interior Architecture Furniture Showroom Products
Design Project Branding Identity Packaging Interior Architecture Chair Carrier Bag 1
Design Project Branding Identity Packaging Interior Architecture Guide Flyer

‘The most remarkable thing our new identity achieved was the immediate impact it had in raising our profile. It also created opportunities by enabling us to compete in the market on a much larger scale.’

Managing Director: CO-WO

Design Project Branding Identity Packaging Interior Architecture Invitation
Design Project Branding Identity Packaging Interior Architecture Showroom