Inside-out brand rethinking
Spatial transformation was the central theme of our rebrand strategy for interior design and fit-out consultancy, Corporate Workspace.
The ‘Co-Wo’ identity we developed enabled the marque to be reproduced using different tactile materials and techniques across their communications. Our repositioning of the brand resulted in strengthening their market presence and association with their prestigious manufacturing partners which include Herman Miller, Knoll and Vitra.
The most remarkable thing our new identity achieved was the immediate impact it had in raising our profile – enabling us to compete in the market on a much larger scale.
Managing Director, Corporate Workspace