Learning the benefits of design-led flooring

Client:
Burmatex

Burmatex are one of the leading designers and manufacturers of contract carpet tiles in the UK.

We were commissioned to create a campaign to highlight the value of specifying design-led flooring across a range of learning environments within the education sector. Our strategy was to create a name and theme for the campaign ‘Design for Learning’. This was developed through campaign photography, website, press advertising and product literature – which incorporated a bespoke cover to house product samples.

Scope:
Name generation, Identity, Promotional literature, Website, Art direction, Advertising

‘The integrated campaign was instrumental in helping to raise awareness of our innovative products in the market.’

Head of Marketing: Burmatex