Learning the benefits of design-led flooring
Burmatex are one of the leading designers and manufacturers of contract carpet tiles in the UK.
We were commissioned to create a campaign to highlight the value of specifying design-led flooring across a range of learning environments within the education sector. Our strategy was to create a name and theme for the campaign ‘Design for Learning’. This was developed through campaign photography, website, press advertising and product literature – which incorporated a bespoke cover to house product samples.
Name generation, Identity, Promotional literature, Website, Art direction, Advertising
‘The integrated campaign was instrumental in helping to raise awareness of our innovative products in the market.’
Head of Marketing: Burmatex