Branding to spark imaginations
Fedrigoni are an Italian manufacturer of luxury papers that distribute to over 60 countries worldwide.
We developed the positioning strategy ‘Imaginative Papers’ alongside a new product-focused visual language to strengthen their market position in the UK. Our engagement strategy also included the renaming and relaunch of their London office – transforming it into the ‘Imaginative Papers Studio’ – an immersive and interactive event space focussed on the creativity of paper.
Positioning, Brand strategy, Brand experience, Brand architecture, Brand identity, Brand environment, Marketing communications, Email marketing