Bringing difference to the surface
Arjowiggins have been producing fine and custom-made papers since 1770. Continuously exploring new processes, technologies and ideas they pride themselves on keeping the creative possibilities of paper alive and flourishing.
Commissioned to promote their ‘Curious Collection’ – a unique range of papers, boards and plastics – our strategy was to create ‘Unusual printing surfaces’, an immersive paper swatch highlighting a selection of materials from the range and demonstrating their usability. Incorporating different production techniques and finishes, the swatch was perforated throughout to allow deconstruction of the pages for sampling and to further engage the surface tactility and interplay of the materials within.
Brand experience, Technical literature, Production management, Tone of voice