Promoting luxury all year round
Our promotional desk calendar for luxury paper manufacturer Fedrigoni draws on the colours, textures and weights from their diverse range. Comprising 57 different leaves, the calendar design incorporates an innovative 360-degree format with date markers for personalising key events. To publicise the calendar launch we commissioned and art directed a short animation sequence, the theme of which demonstrates the product’s transformational format.
Brand experience, Product branding, Art direction, Production management