Driving change with sustainable packaging
Progress specialise in packaging manufacture for some of the world’s leading luxury, retail and lifestyle brands.
Following assessment of their own packaging, we were commissioned to design a new sustainable range and create a campaign to promote to customers, the importance of taking a more mindful approach.
Our strategy involved creating a multi-directional arrow pattern (using the symbol in the Progress identity) and wrapping this around each format. For the digital campaign we created a series of images showing each format placed within nature – accompanied by playful typographic messages, reinforcing the reduced environmental impact of the packaging.
- Digital campaign
- Art direction