Driving change in packaging
Progress specialise in packaging manufacture for some of the world’s leading luxury, retail and lifestyle brands.
Following assessment of their own packaging, we were commissioned to design a new environmental range and create a campaign to promote the importance of taking a more mindful approach to their clients. Our strategy was to develop a multi-directional pattern using the ‘progressive arrow’ symbol from the Progress identity – adapted with different details on each format. For the promotional campaign we created a series of images showing the range placed in nature – reinforcing the reduced environmental impact of the packaging.
Strategy, Branding, Art direction, Digital marketing, Packaging, Promotional campaign