Driving change in packaging

Client:
Progress

Progress specialise in packaging manufacture for some of the world’s leading luxury, retail and lifestyle brands.

Following assessment of their own packaging, we were commissioned to design a new environmental range and create a campaign to promote the importance of taking a more mindful approach to their clients. Our strategy was to develop a multi-directional pattern using the ‘progressive arrow’ symbol from the Progress identity – adapted with different details on each format. For the promotional campaign we created a series of images showing the range placed in nature – reinforcing the reduced environmental impact of the packaging.

Scope:
Strategy, Branding, Art direction, Digital marketing, Packaging, Promotional campaign