Moving brand strategy in a new direction

Client:
Progress

Progress specialise in premium packaging manufacture for some of the world’s leading luxury, retail and lifestyle brands.

To support their ongoing development we created a new identity and positioning strategy for the business as ‘Packaging Partners’ – to reinforce their value as collaborative production specialists. A key element of the identity is the ‘progressive arrow’, a visual device used to express and articulate the ongoing stories behind their work. To launch the brand we created an integrated marketing campaign and developed a new website to showcase the breadth of their capabilities.

Scope:
Strategy, Positioning, Identity, Art direction, Tone of voice, Digital marketing, Website, Packaging

‘Design Project took time to understand our markets, and importantly our targets, before delivering highly effective branding and communication to help us achieve our objectives.’

Managing Director: Progress