Design Project Branding Progress Packaging Partners Brand Photography Logo

Moving brand strategy in a new direction

Client:
Progress

Progress specialise in premium packaging manufacture for some of the world’s leading luxury, retail and lifestyle brands.

To support their ongoing development we created a new identity and positioning strategy for the business as ‘Packaging Partners’ – to reinforce their value as collaborative production specialists. A key element of the identity is the ‘progressive arrow’, a visual device used to express and articulate the ongoing stories behind their work. To launch the brand we created an integrated marketing campaign and developed a new website to showcase the breadth of their capabilities.

Scope:
Strategy, Positioning, Identity, Art direction, Tone of voice, Digital marketing, Website, Packaging

Brand Repositioning Strategy Identity Logo Rebrand Strategic Marketing Branding Reposition DESIGN PROJECT Leeds Agency Consultants Consultancy
Stationery Luxury Retail Packaging Accessories Brand Repositioning Strategy Identity Logo Rebrand Strategic Marketing Branding Reposition DESIGN PROJECT Leeds Agency Consultants Consultancy
Business Cards Printed Print Foiled Stationery Luxury Retail Packaging Accessories Brand Repositioning Strategy Identity Logo Rebrand Strategic Marketing Branding Reposition DESIGN PROJECT Leeds Agency Consultants Consultancy
Brand Launch Collateral Campaign Social Media Email Template Programming Copywriting Language Retail Packaging Accessories Brand Repositioning Strategy Identity Rebrand Strategic Marketing Branding Reposition DESIGN PROJECT Leeds Agency Consultants Consultancy
Brand Imagery Photography Art Direction Strategy Copywriting Language Luxury Retail Packaging Identity Rebrand Strategic Marketing Branding Reposition DESIGN PROJECT Leeds Agency Consultants Consultancy
Brand Repositioning Strapline Positioning Statement Strategy Copywriting Language Luxury Retail Packaging Identity Rebrand Strategic Marketing Branding Reposition DESIGN PROJECT Leeds Agency Consultants Consultancy
Responsive Website Custom CMS Mobile Social Media Email Template Programming Copywriting Language Retail Packaging Accessories Brand Repositioning Strategy Identity Rebrand Strategic Marketing Branding Reposition DESIGN PROJECT Leeds Agency Consultants Consultancy
Advert Advertising Ad Campaign Copywriting Language Luxury Retail Packaging Brand Repositioning Strategy Identity Rebrand Strategic Marketing Branding Reposition DESIGN PROJECT Leeds Agency Consultants Consultancy
Responsive Website Custom CMS Mobile Social Media Email Template Programming Copywriting Language Retail Packaging Accessories Brand Repositioning Strategy Identity Rebrand Strategic Marketing Branding Reposition DESIGN PROJECT Leeds Agency Consultants Consultancy 2
Tote Bag Luxury Retail Fashion Accessory Beauty Promotional Brand Industry Imagery Strategy Copywriting Language Packaging Identity Rebrand Strategic Marketing Branding Reposition DESIGN PROJECT Leeds Agency Consultants Consultancy

‘Design Project took time to understand our markets, and importantly our targets, before delivering highly effective branding and communication to help us achieve our objectives.’

Managing Director: Progress

Promotional Packaging Pack E-commerce Tape Luxury Creative Eco-friendly Sustainable Retail Fashion Accessory Beauty Promotional Brand Industry Strategy Packaging Identity Rebrand Strategic Marketing Branding Reposition DESIGN PROJECT Leeds Agency Consultants Consultancy
Promotional Packaging Pack E-commerce Tape Luxury Creative Eco-friendly Sustainable Retail Fashion Accessory Beauty Promotional Brand Industry Strategy Packaging Identity Rebrand Strategic Marketing Branding Reposition DESIGN PROJECT Leeds Agency Consultants Consultancy 1