Moving strategically in a new direction
Progress specialise in luxury packaging manufacture for some of the world’s leading retail and lifestyle brands.
To support their ongoing development, we created a new identity and positioning strategy for the business, ‘Packaging Partners’ – reinforcing their value as collaborative production specialists. A key element of the identity is a ‘progressive arrow’ symbol, a visual device created to express and articulate the ongoing stories behind their work. To launch the brand we created an integrated marketing campaign and developed a new website to showcase the breadth of their packaging capabilities.
CLIENT:
Progress Packaging
SCOPE:
- Identity
- Digital marketing
- Website
- Packaging
Design Project took time to understand our markets, and importantly our targets, before delivering highly effective branding and communication to help us achieve our objectives.
Managing Director, Progress Packaging.
