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Putting the heart into the countryside rulebook

Icon Magazine

Protecting and promoting the beauty of nature was the strategy behind our proposed rethink of The Country Code for leading design, architecture and culture magazine, Icon. The challenge was not only in reviving a set of advisory rules dating back to the 1930s but putting them back in the hearts and minds of the public.

The task saw us devise a fresh and multi-faceted contemporary brand, encouraging pride, enjoyment, awareness, responsibility and love for the natural environment.

Brand strategy, Brand positioning, Environmental graphics, Identity, Tone of voice, Art direction, Advertising, Social media

‘The rural rulebook is rarely seen these days, but with the right rebrand, it could add to our respect and enjoyment of nature.’

ICON Magazine

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