Feeding passion for the world’s greatest cycle race

Client:
Progress Packaging

Progress specialise in premium packaging manufacture for some of the world’s leading luxury, retail and lifestyle brands.

We were commissioned to develop a promotional campaign for a collection of cycling musettes produced by Progress to celebrate the Tour de France Grand Départ in Yorkshire. We named the collection ‘Feed My Ride’, evoking riders’ passion for the sport, created the campaign identity, and engaged the brand by developing an integrated campaign across a promotional film, exhibition, catalogue and website.

Scope:
Naming, Brand experience, Identity, Product branding, Promotional film, Packaging, Website, Exhibition, Marketing literature, Art direction

‘Design Project were instrumental in tapping into our passion for cycling to define the story and delivered the campaign with agility across all of our of media channels.’

Managing Director: Progress