Design Project Identity Branding Campaign Event Road Cycling Sport Strategy Promotion Art Direction Logo

Feeding passion for the world’s greatest cycle race

Client:
Progress Packaging

Progress specialise in premium packaging manufacture for some of the world’s leading luxury, retail and lifestyle brands.

We were commissioned to develop a promotional campaign for a collection of cycling musettes produced by Progress to celebrate the Tour de France Grand Départ in Yorkshire. We named the collection ‘Feed My Ride’, evoking riders’ passion for the sport, created the campaign identity, and engaged the brand by developing an integrated campaign across a promotional film, exhibition, catalogue and website.

Scope:
Naming, Brand experience, Identity, Product branding, Promotional film, Packaging, Website, Exhibition, Marketing literature, Art direction

Marketing Promotion Campaign Brochure catalogue Identity Product Brand Logo Symbol Graphics Bag Tote Musette Sports Sporting Cycling Cyclists Lifestyle Accessories Luggage Adventure handmade Equipment Identity Leeds Packaging Branding Agency DESIGN PROJECT
Photography Art Direction Marketing Promotion Campaign Brochure Catalogue Identity Product Brand Logo Symbol Graphics Bag Tote Musette Sports Sporting Cycling Cyclists Lifestyle Accessories Luggage Adventure handmade Equipment Identity Leeds Packaging Branding Agency DESIGN PROJECT
Product Brand Bag Tote Musette Packaging Marketing Promotion Campaign Brochure Catalogue Identity Logo Symbol Graphics Sports Sporting Cycling Cyclists Lifestyle Accessories Luggage Adventure handmade Equipment Identity Leeds Branding Agency DESIGN PROJECT
Exhibition Merchandising Merchandise Product Brand Bag Tote Packaging Marketing Promotion Identity Logo Symbol Graphics Sports Sporting Cycling Cyclists Lifestyle Accessories Luggage Adventure handmade Equipment Identity Leeds Branding Agency DESIGN PROJECT
Merchandising Merchandise Product Tag Brand Bag Tote Packaging Marketing Promotion Identity Logo Symbol Graphics Sports Sporting Cycling Cyclists Lifestyle Accessories Luggage Adventure handmade Equipment Identity Leeds Branding Agency DESIGN PROJECT

‘Design Project were instrumental in tapping into our passion for cycling to define the story and delivered the campaign with agility across all of our of media channels.’

Managing Director: Progress

Photography Art Direction Marketing Promotion Campaign Brochure Catalogue Identity Product Brand Logo Symbol Graphics Bag Tote Musette Sports Sporting Cycling Cyclists Lifestyle Accessories Luggage Adventure handmade Equipment Identity Leeds Packaging Branding Agency DESIGN PROJECT 1
Photography Art Direction Marketing Promotion Campaign Brochure Catalogue Identity Product Brand Logo Symbol Graphics Bag Tote Musette Sports Sporting Cycling Cyclists Lifestyle Accessories Luggage Adventure handmade Equipment Identity Leeds Packaging Branding Agency DESIGN PROJECT 2