Property branding for an award-winning development
Built in the late 19th century as a merchants warehouse next to the mainline railway and situated close to the historic Quarry Hill area, York Street Studios is now a RIBA award winning development at the heart of the Creative Quarter in Leeds City Centre.
CLIENT:
York Street Studios
SCOPE:
- Placemaking strategy
- Place naming
- Property branding
- Property website design
- Web build
- Place marketing
- Signage
Place naming:
Inspired by the historic location, we firstly approached the property branding by naming the development York Street Studios to help establish the building as a local landmark as well as emphasise it as a collaborative workplace influenced by the neighbouring creative community.
Identity development:
We created a bold identity for the brand, constructed using a typographic abbreviation that was engineered to emphasise the connection between the location and the intended creatively-focussed use of the development. This was further developed to work with a colour palette inspired by the unique combination of historic and more contemporary materials featured throughout the development.
Placemaking strategy:
We further expressed the visual language of the identity through message branding to articulate and promote the architectural and interior design details of the development.
Signage scheme:
We developed a visually calm signage scheme for the building, sympathetic to the design-led architecture and surrounding streetscape.
Placemaking marketing:
For attracting commercial occupiers to this prime location and to promote the individuality of the available workspaces, we developed coordinated marketing activations to focus attention which included the design and development of a custom website, a social media marketing campaign, promotional signage and merchandise.
