Brand Identity and Strategy

We start by defining who you are, what you stand for and how your brand is positioned, shaping a clear brand positioning strategy before translating this into visual identity systems that are distinctive, flexible and built to scale. From logo design and typography to colour and tone of voice, we create brand identities that help your organisation remain consistent across digital and physical touchpoints.

We deliver brand identity design and brand strategy to support new launches, rebrands and brand evolution for both growing and established organisations.

Brand identity for a national child exploitation charity

Ivison Trust

Inspiring excellence in education

Early Excellence
Property branding, name for property business, property marketing agency, brand positioning, brand identity, brand naming, logo design, brand logo, branding and digital Agency, Design Project
Property branding, name for property business, property marketing agency, brand positioning, brand identity, brand naming, logo design, brand logo, branding and digital Agency, Design Project 1
Property branding, name for property business, property marketing agency, brand positioning, brand identity, brand naming, logo design, brand logo, branding and digital Agency, Design Project 2

Property branding for an award-winning development

York Street Studios
Property marketing, property development branding, property website design, web development by branding and digital agency, Design Project

Reimagining property investment

Groundrent Fund

Adding value and building equity

P+HS Architects
DESIGN PROJECT Brand Design consultancy Leeds Creative marketing Leeds Marketing Agency Leeds Brand Design Consultants Leeds Brand Strategy Leeds Design Studio Leeds Creative Marketing Leeds Creative Branding Agency Yorkshire 13
DESIGN PROJECT Brand Design consultancy Leeds Creative marketing Leeds Marketing Agency Leeds Brand Design Consultants Leeds Brand Strategy Leeds Design Studio Leeds Creative Marketing Leeds Creative Branding Agency Yorkshire 14
DESIGN PROJECT Brand Design consultancy Leeds Creative marketing Leeds Marketing Agency Leeds Brand Design Consultants Leeds Brand Strategy Leeds Design Studio Leeds Creative Marketing Leeds Creative Branding Agency Yorkshire 15
DESIGN PROJECT Brand Design consultancy Leeds Creative marketing Leeds Marketing Agency Leeds Brand Design Consultants Leeds Brand Strategy Leeds Design Studio Leeds Creative Marketing Leeds Creative Branding Agency Yorkshire 16

Inside-out brand rethinking

Corporate Workspace

A strategic approach to brand identity

Brand identity isn’t just about how a brand looks, it’s about how clearly it’s positioned and how effectively it works.

We help your organisation clarify its brand positioning and strengthen its identity, whether that means creating something new or refining, refreshing or evolving what already exists. Our work often supports brand refreshes, identity evolution and brand consolidation, helping brands adapt without losing recognition or equity.

Our brand identity and strategy services include:
  • Brand positioning and strategic definition.
  • Visual identity design systems built to scale.
  • Logo development and refinement.
  • Colour, typography and graphic language.
  • Tone of voice and verbal identity.
  • Brand architecture to define structure and relationships.
  • Brand guidelines to ensure clarity, consistency and control.
  • Brand naming and identity development.

By combining strategic thinking with carefully considered design, we create brand identities that are clear, confident and easy to apply across your organisation — supporting alignment, growth and long-term value.

Interested in brand identity and strategy?

If you’re exploring a new brand identity, refining an existing one or looking to strengthen how your organisation shows up in the world, we’d love to talk.