Uniting a global business with a transformational brand
Woodalls are a design and construction group working in the City of London with international businesses including The Financial Times, Royal Bank of Canada and Chuo Mitsui Trust.
We were appointed to unify their identity and strengthen their market position. Our strategy was to create related identities for Woodalls and their subsidiary company ODA along with a clear proposition for each business – ‘Transforming Workspace’ and ‘Analysing Workspace’. We created guidelines to define the application and management of the identities with consistency across the business and developed their front-end marketing collateral.
Brand strategy, Brand positioning, Brand architecture, Identity, Guidelines, Livery, Marketing literature, Packaging
‘Design Project have been highly successful in unifying and reinvigorating our identity and communications. The brand now truly reflects our established and strong position in the global design and construction markets.’