Design Project Identity Branding Woodalls Casestudy Comp

Uniting a global business with a transformational brand

Client:
Woodalls

Woodalls are a design and construction group working in the City of London with international businesses including The Financial Times, Royal Bank of Canada and Chuo Mitsui Trust.

We were appointed to unify their identity and strengthen their market position. Our strategy was to create related identities for Woodalls and their subsidiary company ODA along with a clear proposition for each business – ‘Transforming Workspace’ and ‘Analysing Workspace’. We created guidelines to define the application and management of the identities with consistency across the business and developed their front-end marketing collateral.

Scope:
Brand strategy, Brand positioning, Brand architecture, Identity, Guidelines, Livery, Marketing literature, Packaging

Corporate Identity Rebrand Repositioning Sub Brand Architecture Monolithic Branding Construction Interior International Guidelines Strategy Marketing Sales Leeds Branding Agency DESIGN PROJECT
Corporate Identity Rebrand Repositioning Sub Brand Architecture Monolithic Branding Construction Interior International Guidelines Strategy Marketing Sales Leeds Branding Agency DESIGN PROJECT 1
Positioning Statement Strapline Transformational London Corporate Identity Rebrand Repositioning Sub Brand Architecture Monolithic Branding Construction Interior Built Environment International Guidelines Strategy Marketing Sales Leeds Branding Agency DESIGN PROJECT
Positioning Statement Strapline Transformational London Corporate Identity Rebrand Repositioning Sub Brand Architecture Monolithic Branding Construction Interior Property Built Environment International Guidelines Strategy Marketing Sales Leeds Branding Agency DESIGN PROJECT
Brand Identity Guidelines Specialists System Toolkit Digital Corporate Rebrand Repositioning Sub Architecture Monolithic Branding Construction Interior Property Built Environment International Transformational London Strategy Marketing Sales Leeds Branding Agency DESIGN PROJECT
Brand Identity Guidelines Specialists System Toolkit Digital Corporate Rebrand Repositioning Sub Architecture Monolithic Branding Construction Interior Property Built Environment International Transformational London Strategy Marketing Sales Leeds Branding Agency DESIGN PROJECT 1
Brand Identity Guidelines Specialists System Toolkit Digital Corporate Rebrand Repositioning Sub Architecture Monolithic Branding Construction Interior Property Built Environment International Transformational London Strategy Marketing Sales Leeds Branding Agency DESIGN PROJECT 3
Brand Identity Guidelines Specialists System Toolkit Digital Corporate Rebrand Repositioning Sub Architecture Monolithic Branding Construction Interior Property Built Environment International Transformational London Strategy Marketing Sales Leeds Branding Agency DESIGN PROJECT 4
Property Built Environment Photography Architecture Brand Identity Specialists System Corporate Rebrand Repositioning Sub Monolithic Branding Construction Interior International Transformational London Strategy Marketing Sales Leeds Branding Agency DESIGN PROJECT
Case Study Profile Brochure Leaflets Property Built Environment Photography Architecture Brand Identity Specialists System Corporate Rebrand Repositioning Monolithic Branding Construction Interior International Transformational London Strategy Marketing Sales Leeds Branding Agency DESIGN PROJECT
Luxury Corporate Brochure Prestigious Landmark Property Built Environment Photography Architecture Brand Identity Specialists Construction Interior International Transformational London Strategy Marketing Sales Leeds Branding Agency DESIGN PROJECT
Luxury Corporate Brochure Prestigious Landmark Property Built Environment Photography Architecture Brand Identity Specialists Construction Interior International Transformational London Strategy Marketing Sales Leeds Branding Agency DESIGN PROJECT 1
Luxury Corporate Brochure Prestigious Landmark Property Built Environment Photography Architecture Brand Identity Specialists Construction Interior International Transformational London Strategy Marketing Sales Leeds Branding Agency DESIGN PROJECT 2

‘Design Project have been highly successful in unifying and reinvigorating our identity and communications. The brand now truly reflects our established and strong position in the global design and construction markets.’

Director: Woodalls

Design Project Identity Branding Woodalls Livery
Luxury Promotional Carrier Bag Landmark Property Built Environment Architecture Brand Identity Specialists Construction Interior International Transformational London Strategy Marketing Sales Leeds Branding Agency DESIGN PROJECT