Unfolding the properties of paper

Client:
Fedrigoni

Fedrigoni are an Italian maker of luxury papers that distribute to over 60 countries worldwide.

We were commissioned to promote their ‘Sirio Color’ paper brand to UK specifiers. Luxury packaging is a key market for the brand and this informed our strategy to produce a range of self-assemble intertwining boxes in vibrant colour combinations, allowing discovery of the material properties through engaged interaction during construction.

Scope:
Product branding, Brand experience, Packaging