Making materials lead the way
Antalis are the leading supplier of creative papers, surfaces and materials materials in the UK.
To better engage their target audience we developed the ‘Paper Marque’ identity – a humanising branding device to help story-tell their scope of services and promote more creative and captivating use of their materials portfolio across marketing activities.
Originally used as a secondary endorsement by only their European operations, our strategy was to reconstruct this marque and create a dynamic, angular visual language to support it. The first promotional activity to feature the ‘Paper Marque’ was at Packaging Innovations in London, a showcase industry event, displayed on a stand we created entirely from paper.
- Digital campaign
- Marketing comms