Antalis are the leading supplier of creative papers, surfaces and materials materials in the UK.

To better engage their target audience we developed the ‘Paper Marque’ identity – a humanising branding device to help story-tell their scope of services and promote more creative and captivating use of their materials portfolio across marketing activities.

Originally used as a secondary endorsement by only their European operations, our strategy was to reconstruct this marque and create a dynamic, angular visual language to support it. The first promotional activity to feature the ‘Paper Marque’ was at Packaging Innovations in London, a showcase industry event, displayed on a stand we created entirely from paper.