Letting materials lead the way

Client:
Antalis

Antalis are a leading supplier of creative papers and materials in the UK. To better engage the brand with their target industries we developed the ‘Paper Marque’ identity – a humanising branding device to help story-tell their scope of services and promote more creative and captivating use of their materials portfolio across marketing activities.

Originally used as a secondary endorsement by only their European operations, our strategy was to reconstruct the marque and create a dynamic, angular visual language to support this. The first promotional activity to feature the Paper Marque was at Packaging Innovations in London, a showcase industry event, on a stand made entirely from paper.

Scope:
Brand positioning, Brand experience, Brand identity, Brand environment, Tone of voice, Printed communications, Digital campaign, Packaging

Design Project Creative Fine Paper Materials Identity Brand Branding Strategy Experience Engagement Packaging Sustainable Exhibition Antalis Leeds Agency 01
Design Project Creative Fine Paper Materials Identity Brand Branding Strategy Experience Engagement Packaging Sustainable Exhibition Antalis Leeds Agency 02
Design Project Creative Fine Paper Materials Identity Brand Branding Strategy Experience Engagement Packaging Sustainable Exhibition Antalis Leeds Agency 03
Design Project Creative Fine Paper Materials Identity Brand Branding Strategy Experience Engagement Packaging Sustainable Exhibition Antalis Leeds Agency 21
Design Project Creative Fine Paper Materials Identity Brand Branding Strategy Experience Engagement Packaging Sustainable Exhibition Antalis Leeds Agency 05
Design Project Creative Fine Paper Materials Identity Brand Branding Strategy Experience Engagement Packaging Sustainable Exhibition Antalis Leeds Agency 08
Design Project Creative Fine Paper Materials Identity Brand Branding Strategy Experience Engagement Packaging Sustainable Exhibition Antalis Leeds Agency 11
Design Project Creative Fine Paper Materials Identity Brand Branding Strategy Experience Engagement Packaging Sustainable Exhibition Antalis Leeds Agency 12
Design Project Creative Fine Paper Materials Identity Brand Branding Strategy Experience Engagement Packaging Sustainable Exhibition Antalis Leeds Agency 13
Design Project Creative Fine Paper Materials Identity Brand Branding Strategy Experience Engagement Packaging Sustainable Exhibition Antalis Leeds Agency 14
Design Project Creative Fine Paper Materials Identity Brand Branding Strategy Experience Engagement Packaging Sustainable Exhibition Antalis Leeds Agency 23
Design Project Creative Fine Paper Materials Identity Brand Branding Strategy Experience Engagement Packaging Sustainable Exhibition Antalis Leeds Agency 16