Letting materials lead the way
Antalis are a leading supplier of creative papers and materials in the UK. To better engage the brand with their target industries we developed the ‘Paper Marque’ identity – a humanising branding device to help story-tell their scope of services and promote more creative and captivating use of their materials portfolio across marketing activities.
Originally used as a secondary endorsement by only their European operations, our strategy was to reconstruct the marque and create a dynamic, angular visual language to support this. The first promotional activity to feature the Paper Marque was at Packaging Innovations in London, a showcase industry event, on a stand made entirely from paper.
Brand positioning, Brand experience, Brand identity, Brand environment, Tone of voice, Printed communications, Digital campaign, Packaging