Engineering an international legal business brand

Client:
SLS Solicitors

SLS Solicitors provide specialist legal services to the construction and engineering industries in the UK and Far East.

As part of an international restructuring programme we were commissioned to develop a new corporate identity and implement it across their global operations. Incorporating a linking ‘S’ to emphasise the solicitor/client partnership, the identity is used as part of a self-assured and understated visual language for their corporate communications across the practice.

Scope:
Brand strategy, Corporate identity, Signage, Website, Marketing literature