Reconnecting with the art of painting

Client:
Leeds Art Gallery

The Triumph of Painting exhibition showcased an international line-up of contemporary painters including Cecily Brown, Peter Doig, Marlene Dumas and Luc Tuymans. It set out to show how today’s artists, and audiences, can still be intellectually and emotionally engaged by a form of art painting – often declared defunct and outmoded in a digital age.

We were commissioned to brand the exhibition and roll it out across interpretation panels, signage and wider campaign collateral. We developed a clear and robust typographic marque to boldly communicate the exhibition title, which was applied with a luxurious colour palette – contributing to the provocative and prestigious nature of the show.

Scope:
Exhibition branding, Brand experience, Brand environment, Campaign, Printed collateral

‘It has the best artists. And I don’t mean the stuff where there’s a mushroom and a dead fish – there are some seriously good painters.’

Ruby Wax: The London Magazine

‘Our most visited exhibition.’

Leeds Art Gallery