Brand identity for a leading luxury packaging production specialist.
Progress specialise in luxury packaging manufacture for some of the world’s leading retail and lifestyle brands.
To support their ongoing development, we created a new identity and positioning strategy for the business, ‘Packaging Partners’ – reinforcing their value as collaborative production specialists. A key element of the identity is a ‘progressive arrow’ symbol, a visual device created to express and articulate the ongoing stories behind their work. To launch the brand we created an integrated marketing campaign and developed a new website to showcase the breadth of their packaging capabilities.
CLIENT:
Progress Packaging
SCOPE:
- Brand strategy
- Brand positioning
- Brand identity
- Print design
- Packaging design
- Website design
- Website development
Design Project took time to understand our markets, and importantly our targets, before delivering highly effective branding and communication to help us achieve our objectives.
Managing Director, Progress Packaging.
