Traditional luxury rigid packaging often involves complex layering, glued coverings, and hidden construction. V-FORM eliminates these complications by introducing a v-shaped groove that enables precise folds and cleaner structures with less material.

This innovation presented an exciting opportunity to develop a visual and structural language that captured the elegance of the technique while creating standout results for brand owners and packaging designers. Our task was to frame the functionality through the lens of premium graphic design and visual storytelling.

We developed the name V-FORM to directly reference the unique v-shaped groove that defines the process. Strong, industrial and instantly recognisable, the name became the anchor of a new brand identity design system.

Taking cues from the Progress Packaging master identity, we created the V-FORM logo as a sub-brand. We reimagined the Progress “arrow” symbol into the letter V — forming a bold graphic device that signals transformation and precision. To support this, we crafted the positioning line “Packaging Transformed,” a benefit-led message for designers, converters, and brand teams looking for innovation in luxury packaging design.

A major focus of the project was the design of the V-FORM sample pack — a tactile, physical tool that demonstrates the process in action. Using our expertise in packaging design and structural engineering, we created a bespoke format that explored the limits of the system.

Through hands-on prototyping, we helped define two of the process’s most distinctive features: two-way folding and the colour-edge reveal — a layered effect made possible by duplexed board. The sample pack was housed in a foil-blocked bespoke transit box, using Colorflute by GF Smith, and featured a 45-degree custom insert to reflect the angular language of the brand identity.

The visual language of V-FORM was shaped to echo the precision of the process. Drawing on our experience in graphic design for packaging, we developed a typographic system built around clean angles and confident form.

The pack features angled typography inspired by the v-cut motif, paired with bold headlines that clearly and playfully express the system’s benefits — from material efficiency to visual impact. This messaging was designed to unfold with the user journey, merging physical interaction with narrative clarity.

We collaborated with GF Smith during the research and development phase, working with a variety of Colorplan and duplexed boards to test and refine the process. This material partnership was essential in unlocking the full visual and structural potential of V-FORM.

The result was the distinctive colour-edge effect, which became a key feature in both the structure and aesthetic of the pack — transforming functional creases into expressive, branded details.

As part of our campaign design services, we brought V-FORM to market through a multi-platform rollout that combined digital storytelling with targeted user engagement.

At the centre was a custom landing page, featuring animated graphics, video demonstrations, detailed process explanations, and a lead capture form for sample pack requests. A bespoke header animation introduced V-FORM as a new benchmark in packaging transformation.

To amplify visibility, we produced a series of social media reels and motion pieces, developed for Instagram and LinkedIn, that communicated the innovation and personality of the brand in an engaging, easily shareable format.

V-FORM has quickly positioned itself as a flagship innovation for Progress Packaging. It’s now being adopted across sectors such as beauty, drinks, fashion, fragrance, hospitality, and jewellery – offering a smarter, more sustainable alternative to traditional rigid formats.

More than just a manufacturing breakthrough, V-FORM is a fully realised packaging design system — one that fuses production intelligence with creative expression. From naming and structure to campaign and delivery, Design Project helped shape the identity and experience of V-FORM from the inside out.