Brand environment and print design for the makers of fine Italian papers.
Fedrigoni are an Italian manufacturer of luxury papers that distribute to over 60 countries worldwide.
We developed their existing positioning strategy ‘Imaginative Papers’ alongside a new product-focused visual language to strengthen their market position in the UK. Our engagement strategy also included the renaming and relaunch of their London office – transforming it into the ‘Imaginative Papers Studio’ – an immersive and interactive event space focussed on the creativity of paper.
CLIENT:
Fedrigoni
SCOPE:
- Brand environment
- Print design
- Digital campaign
