Brand Positioning

Fedrigoni

Our work with Italian manufacturer Fedrigoni has consistently helped to strengthen the market position of their UK brand. We created the positioning statement ‘Imaginative Papers’ and a new product-focused visual language to work alongside their existing identity. Our engagement strategy led to a rename and relaunch of their London studio, transforming it into an immersive, interactive space. To publicise growing activity around the brand we developed ‘FED’, an ongoing print and digital campaign.

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