Rebranding Programme

Corporate Workspace

Spatial transformation was the central theme of our rebrand strategy for interior design and fit-out consultancy, Corporate Workspace. By abbreviating the company name to ‘CO-WO’ we modernised their identity and reinforced it by introducing unusual formats and materials into their promotional packaging and communications. Our repositioning of the brand strengthened their market presence and association with manufacturing partners which include Herman Miller, Knoll and Vitra.