Marketing strategy, marketing campaign, book design, creative print for graphic designers by Design Project

Marketing strategy to redefine printing for graphic designers

Team work with graphic designers, production managers, print buyers and direct clients to produce a wide range of printed formats for brands and businesses across the UK. Design Project were commissioned to transform their profile in this highly competitive sector by revitalising their marketing strategy to better promote their services and engage clients.

CLIENT:

Team

SCOPE:

  • Marketing strategy
  • Book design
  • Marketing campaign
Marketing strategy, printing for graphic designers, book cover design, book wrapper design, foil blocking, creative design and print by Design Project

Marketing strategy:

Our marketing strategy turned around the traditions of print promotion with this ground-breaking book ‘The Process of Printing’ which was produced to inspire graphic design practitioners to think differently about creative design and print.

Book cover design, book design, book wrapper design, graphic design and printing manual by Design Project
Book design, graphic design book, CMYK, overprinting, lithographic printing, graphic design manual by Design Project
Lithographic printing, die cutting, metallic print, book design, graphic design book by Design Project
Print design, lithographic printing, CMYK, overprinting, book design, graphic design book by Design Project
Lithographic printing, die cutting, metallic print, book design, graphic design book, print inspiration by Design Project

It’s a useful printing and graphic design manual which has been lovingly designed.

Best in Book, Creative Review – The Annual.

Lithographic printing, CMYK, marketing strategy, book design, graphic design book, print design by Design Project
Lithographic printing, UV varnishing, metallic print, book design, overprinting, graphic design book, print inspiration by Design Project
Lithographic printing, UV varnishing, fluorescent ink, book design, graphic design book, printing manual by Design Project
UV varnishing, lithographic printing, metallic print, book design, overprinting, graphic design book by Design Project

Book design:

Showcasing printing techniques using simple graphic shapes as visual examples, the book design demonstrates Team’s lithographic printing and finishing capabilities which include foil blocking, die cutting, spot UV varnishing and metallic printing in an inspiring and engaging format. Reinforcing the unique and distinctive qualities of print as a highly tactile medium of communication, the printing and finishing of this technically challenging piece of print design brings together over 20 special inks, finishes and techniques into a singular unified format.

Fluorescent ink, lithographic printing, book design, marketing strategy, printing and finishing, graphic design book by Design Project
Fluorescent ink, lithographic printing, book design, marketing strategy, printing and finishing manual by Design Project
Fluorescent ink, lithographic printing, book wrapper design, printing and finishing manual by Design Project
CMYK, Overprinting, lithographic printing, print design, marketing strategy, printing and finishing manual by Design Project

Design and printing work in perfect harmony, with breathtaking results.

Grafik Magazine

Marketing and advertising campaign, book design, lithographic printing, marketing strategy by Design Project
Marketing and advertising campaign, book design, lithographic printing, poster design and invitation by Design Project
Marketing and advertising campaign, lithographic printing, poster design and invitation by Design Project
Lithographic printing, poster design, overprinting, graphic design, print design by Design Project

Marketing campaign:

To promote the book, Design Project created an advertising campaign using bold eye-catching graphic shapes which were designed to capitalise on the lithographic printing process – a standard printing method widely used by national trade publications. This creative design and print approach mirrored that used in ‘The Process of Printing’ book – giving the adverts a more colourful and visually arresting impact.

Advertising campaign, marketing strategy, CMYK, lithographic printing, overprinting, graphic design, print design by Design Project

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