Journal

The Journal brings together practical design insights on branding, packaging, digital experiences and strategic design. Articles explore the thinking and decisions that shape effective brand outcomes, from positioning and identity systems through to creative campaigns, packaging design and spatial environments. Each piece is designed to help you clarify direction, strengthen communication and make more confident decisions about the strategy and future of your brand.

Is your packaging creating a brand experience?

How creative packaging design is becoming the first and most important physical brand interaction.

What makes your brand identity powerful?

In a world where attention spans are short and competition is fierce, a powerful brand identity is one of the most valuable assets your business can have.