Feeding passion for the world’s greatest cycle race
Progress specialise in luxury packaging manufacture for some of the world’s leading retail and lifestyle brands.
We were commissioned to develop a promotional campaign for a collection of cycling musettes produced by Progress to celebrate the Tour de France Grand Départ in Yorkshire. We named the collection ‘Feed My Ride’, evoking riders’ passion for the sport. We created the campaign identity and engaged the brand by developing an integrated campaign across a promotional film, exhibition, catalogue and website.
CLIENT:
Progress Packaging
SCOPE:
- Identity
- Product branding
- Promotional film
- Packaging
- Website
- Printed comms
- Campaign
- Digital marketing
- Event branding
Design Project were instrumental in tapping into our passion for cycling to define the story and delivered the campaign with agility across all of our of media channels.
Managing Director, Progress.
