Defining the details of Italian luxury

Client:
Fedrigoni

Fedrigoni are an Italian maker of luxury papers that distribute to over 60 countries worldwide.

We collected over 200 papers from their range to create a master product selector exclusively for the UK market. Our strategy was to develop the ‘Paper Specification Guide’ – a 4-part set, brought to life with a dynamic visual theme, derived from the ‘waterfall’ of materials in each swatch. The guide offered an accessible and information-led overview of their products, while the outer graphics transformed through animation to further express and engage the brand digitally.

Scope:
Product branding, Technical literature, Packaging, Production management, Digital marketing, Animation

‘The work Design Project produced has significantly helped us to raise awareness of our product ranges.’

Marketing Manager: Fedrigoni