Promotional Campaign

Progress Packaging

We were inspired to put Yorkshire’s challenging graded inclines of the Tour de France at the heart of this campaign for a special collection of cycling musettes – featuring graphics by leading design practitioners. Made by Progress Packaging to celebrate the historic Grand Départ, we named the collection ‘Feed My Ride’ to evoke riders’ passion for their sport, equipment and nutrition. The bold ‘F’ identity featured throughout our integrated campaign, which included a promotional film, exhibition, catalogue and website.

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